Ximena Tobi

Ximena Tobi – along with Gabriela Pedranti – leads SemioticaStudio, and has been conducting cultural trend analysis in Spain and Latin America since 2009.

Ximena holds a Bachelor of Arts degree in Communications and a MA in Research in Social Sciences from the University of Buenos Aires (UBA). She’s a lecturer and researcher in media semiotics and institutional communication at UBA.  Ximena has worked as a consultant and researcher for a broad range of clients.


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