Wei Fen Lee

Wei Fen Lee is a business anthropologist at Quantum, a human insights and design solutions company based in Singapore. She uses cultural and visual semiotics in combination with ethnography to decode the meanings and manifestations of human lived experiences, with a focus on South and Southeast Asia. She takes great pleasure in journeying from research to application, especially through uncovering and translating cultural insights into brand strategy, brand communications, and innovations across the public and private sector.

Wei Fen trained in South Asian Studies, English Literature, and Anthropology and holds an M.Phil from the National University of Singapore.

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