Sarah Johnson

Sarah Johnson is a commercial Semiotician who has conducted analyses ranging from Obesity in American Media and Popular Culture to a Historical Analysis of Ritz Cracker advertising. After 15 years in Advertising Account Planning in the U.K., U.S. and Canada, she founded Athena Brand Wisdom, a research and planning consultancy. Sarah studied Anthropology, Philosophy and English at McGill University and English Literature at Cambridge.


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