W. John Coletta

W. John Coletta, Ph.D., Professor of English at the University of Wisconsin-Stevens Point (UWSP), is a former President (2010) and Vice President (2009) of the Semiotic Society of America, and currently sits on the Editorial Board of The American Journal of Semiotics. Professor Coletta’s principal research interests include Peircean semiotics; ecocriticism; the semiotics of visual intelligence; the semiotics of marketing and branding; biosemiotic criticism; the history and representation of ecological and evolutionary thought; and the semiotic theory and fiction of Umberto Eco. He is also CEO of INT3RP INC, a consulting company offering “semiotic services” in several domains.


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