Martina Olbertova

Founder & CEO of Meaning.Global, a new breed of a global strategic brand consultancy of powered entirely by meaning.

Her core focus is the future of branding & organisations, brand valuation, brand equity and unleashing brands’ hidden potential. Her vision is to redefine the role of meaning in the global marketing industry to help global brands regain symbolic value and cultural relevance and introduce meaning as a strategic vehicle for value creation and social change.

Author of 2017: End of Global Brands, Rise of Local Relevancy, A Complete Guide to Commercial Semiotics and creator and editor-in-chief of the ESOMAR Semiotic Series, a global educational project on the practical benefits of commercial semiotics co-created in collaboration with world’s leading commercial semioticians.

Her expertise includes work on the 2016 Kantar rebrand, British Land, KBC, Lloyds Bank, Visa, IBM, Vodafone, Unilever, Heineken or Pernod Ricard for both global blue chip clients and local jewel brands.

She is a writer, speaker and university guest lecturer on applied semiotics and cultural branding. She holds a PhDr. degree in Media Studies from Charles University in Prague and is a member of ESOMAR and Signum. She’s based in London and Prague.

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