Lucia Laurent-Neva

Lucia is academically trained in Design, Semiotics and Anthropology. She started Visual Signo driven by the belief that design thinking, cultural semiotics, and anthropology provide perfect tools to help brands and organisations with their strategic and innovation challenges. She has more than 15 years experience in converting complex cultural data and analyses into clear and relevant cultural and design insights, supporting brand strategy, creative development and product innovation for organisations across different continents in a wealth of sectors.


As founder of Visual Signo and co-founder of Semiofest she is responsible for demonstrating the increasing relevance of semiotics, applied anthropology and design to global brand strategy in commercial and non-commercial organisations.

Related Sessions

View full schedule