Luca Marchetti

Based in Paris, Luca works internationally as a brand consultant and commercial semiotician. Parallel to his 20-year experience in brand consulting (with a particular focus on luxury,  fashion,  perfumes & cosmetics and design) he is a researcher-professor at the University of Bologna (IT), and the IFM Institut Francais de la Mode in Paris (FR).

Beside his collaborations with magazines such as Vogue or Domus, he regularly contributes to editorial publications on fashion and design.

Among his recent clients and interlocutors: fashion & accessories: LVMH group, Chanel, Armani, Gucci, Carven… accessories, watches & jewellery: Cartier, IWC, Hermès, Persol…cosmetic and perfumes: Chanel P&B, YSL beauté, L’Oréal Luxe, Helena Rubinstein… design and furniture:Cappellini, Frau… wines and spirits: Moët & Hennessy, Martini, Chivas, Glenmorangie… banks: Julius Baer, BPI… ).

Expertise and methodology: brand ID, brand extension, cross-cultural insight (Europe vs Asia vs US), communication, innovation, prod. development, pack design, retail space, art dir. consultancy, event curation.

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