Jean Henaff

Jean is a consultant using semiotics to provide marketing advice to leading European and Japanese companies in cosmetics, luxury and food industries. He is a native French speaker and he is also fluent in English and Japanese. He lives between Paris and Tokyo and has also worked for 20+ years in marketing research and prospecting for L’Oreal Cosmetics, in Asia and Europe. Jean is a graduate of the HEC School of Management (Paris) and of Hitotsubashi University (Tokyo) and holds a Master’s Degree in Semiotics from Limoges University (France). Jean is also working on the application in the field of marketing of new semiotic tools and has recently spoken at the 12th World Congress of Semiotics in Sofia (on the interactions between brands and consumers in cosmetics) or the Semiofest in Paris (on luxury Swiss watch designs, with François Bobrie).


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