Chris Arning has 16 years of experience in brand planning, consumer insight and in applied semiotics. He spent 8 years at consumer enabled brand consultancy Flamingo where he left as the Head of semiotics. Since setting up Creative Semiotics Ltd. in 2010. Chris has worked for and with companies such as SABMiler, BBC, Volkswagen, Unilever, and Boots. Chris is Co-Founder of Semiofest and Founder of the Semiotic Thinking Group on LinkedIn.