Ann Ménard is the global Innovation and Category Insight Manager for Nestlé Professional Beverages, based in Switzerland. She has ten years B2B experience, working on new products, machine, brands, and services. Previously, Ann was the International Program Leader for Campbell Soup, uncovering consumer insights across multiple food and beverage categories with businesses around the world. Understanding the consumer is close to her heart and over the past 20 years, she has conducted research in over 30 markets across all contents. Passionate about design thinking and semiotics, she has introduced an applied semiotics approach at Nestlé, developing frameworks for several beverage categories.